Worried that you don’t look quite cool enough in your plaid shorts and polo shirt?  What if you were wielding a switchblade pivot tool?  Just recently released in the U.S., the Pitchfix is the divot tool with an “edge”.  This sleek and durable spring action metal divot tool is available in 12 stock color combinations and includes a custom, four color process, magnetized ball marker.

The Alta Bottle is the stylish container to hold your beverage and display your logo.  Stainless Steel construction and BPA Free. Insulating leatherette sleeve keeps water cool and your hands dry. Comes with hinged carry strap with clasp, and hygienic lid design.
Aside from a billboard, there are few bigger and bolder ways to display your logo than on a golf umbrella.  This executive model is an 8 panel, 46” umbrella constructed out of Pongee material and has black EVA handle with matching color trim. Of course, it has an auto-open button in case you have a drink in one hand.
There is no more important service you can provide to golfers than to keep their stuff cold.  This Deluxe Ripstop Rolling Cooler will do the trick. It is a foam padded cooler with removable liner and lots of compartments including a top sandwich compartment, inside mesh pocket, outside cell pocket, and bottle holder.  Durably constructed with locking pull handle and two roller skate wheels.
The terry golf towel is a popular item that’s always in style and one of the most effective ways to display your logo on the golf course.   The Tri-Fold 16×25 Golf & Sport Towel from our very own online store, CozyCoverz.com, is a quality golf towel that is durable and absorbent.  It has a center grommet & hook and is available in several contemporary colors.

Of course this is just a small selection – there are many products that can make your golf day more special. What are your favorite golf items?

Adam’s teammates tried to warn him, since the Buick executives explicitly cautioned them about the use of humor. Specifically, that they didn’t want much of it. When Steve from Leo Burnett said with a serious face “We like a sense of humor, but it’s not beer advertising”, that was a pretty clear message to keep the jokes to a minimum. (Side note: If someone has to tell you they have a sense of humor, they don’t have a sense of humor.) Aresenio made the call: “These guys are reserved, in-the-box executives”. However, the first clue that gave away their image was the Buick Swag they left for the teams: standard stainless steel tumblers and Ogio jackets. While they are good quality items, these staple promotional products scream “Traditional”. I don’t know if it was their intent to convey their brand through the logoed products; maybe they were simply hoping they would get some exposure from the celebrities using the free stuff displaying their name.

The point here is that you should care what you put your name on, because it says something about you. There are literally a million products you can customize with your logo or message. Whether your brand personality is “inventive”, “friendly”, “fun”, or “prestigious”, there are products that will help you communicate that. If Buick was going for “conservative” or “reliable”, then they probably picked the right items. But if they wanted to communicate something else such as “innovative” or “contemporary” then there might have been better choices. At the beginning of the episode, Craig from Buick said “At Buick, we’re all about changing consumer perceptions of this brand.” If I was working on a project for them, I would have wanted to hear more about that. What do they feel the perception is now, and what do they want it to be? My personal perception of Buick is that it’s my grandfather’s car. This could be what they are trying to change. They seem to be making progress in terms of their new vehicles, but they have to look beyond their product development and understand that everything that they say and do (and connect their name to) shapes the perception of their brand.

Adam and his team put together a creative, funny, and informative presentation, but it was not consistent with the image that Craig and Steve wanted to display (they said it didn’t reflect their “voice”). The last thing they wanted was comedy, and with a team containing Adam Corolla, Arsenio Hall, and Penn Jillette, I don’t think you could expect anything else. The ladies’ presentation on the other hand, while it had a few laughs, was mostly serious and emotional. So, with or without Michael Andretti, I’m not sure the guys stood a chance.

And if hearts are not your thing, any type of promotional product in the color red (sports bottle, pen, tote bag, etc.) will fit the theme nicely without being literal.