3 Reasons Why You Need Company Apparel

As your year is off and running, it’s a good time to assess your company’s image and branding.  Your logoed apparel plays a bigger role than you might think.  Here are the 3 reasons why you should have, and care about, custom branded apparel for your business.

1. Pride

In the same way that many of us wear logoed clothing to show pride in our school or team, company apparel similarly expresses that you are proud to be a part of your organization.  It communicates pride and confidence to customers, prospects, vendors, and anyone with whom you interact.  Just as importantly, it engenders pride among employees:  An employee is more likely to feel and demonstrate pride when they see their coworkers doing the same.

2. Credibility

In the 21st century, where new companies are launched every day, credibility is as important as ever.   For example, if you are meeting with prospective customers who may not be familiar with your company, something as simple as a dress shirt or jacket with your embroidered logo makes your company more real and tangible in their minds.   That’s not to say a company shirt is sufficient to establish credibility, but it plays a big part in helping to make an impression.

3. Branding

In the same way that your products, services, and marketing activities shape your company brand, your company apparel can also reinforce the image you want to convey.  Whether you are going for “innovative”, “fun”, “dependable”, or “prestigious”, the type of apparel items you choose, and how you embellish them, can compliment your brand messaging.  Furthermore, when employees are donned in company-branded apparel, they are more likely to be aware that they are representing the company and behave in a way that is consistent with the company’s values.

Did you know that putting a logo on a shirt could be so powerful?  It’s important to understand the effects that your branded apparel can have, so you will select items that are the best fit for your  business.  There are many types of clothing to choose from, and a variety of ways to embellish them.   So, how do you create custom apparel that’s right for you?  If you don’t already follow our blog, subscribe to our newsletter or RSS feed below and learn more in our next post!