If you invest a lot of time and effort into trade shows, you want to get the most out of them as possible. Here are some valuable tips: Seven ways to parlay a trade show into real opportunities
Brand Logos Get More Visibility at Rio Olympics
With new rules regarding logo placement and sizing, brands battling it out for prominence at the Rio Olympics: You’re not crazy. The brand logos ARE more noticeable at the Rio Olympics
The Psychology of Logo Color
Does color matter? Here are some guidelines from Entrepreneur.com on how color can influence how people perceive your brand: The Psychology of Color in Marketing and Branding
Don’t Step on that Logo!
You don’t want to put your logo on just anything. Consider how you want your logo, and your brand, to be treated before you decide where to put it. A good example is discussed in an article from Sporting News: Why I don’t step on the logo in NHL locker rooms
